Our Destiny

Lifestyle Stories

Our Destiny

Lifestyle Stories

BRAND

& lifestyle

Irena Pamukova is an interior and product designer with 15+ years of experience in Retail, Residential, and Mixed-use interior design projects across Asia, Europe, and Bulgaria.

Graduated with a Master’s Degree from the University of Architecture in Sofia, she continued her education at NABA Milano, following the experimental design school Tam-Tam of Alessandro Mendini.

After 7 years in Hong Kong, Irena gained extensive experience working for prestigious firms like Malherbe Paris and BENOY. She led teams and delivered cutting-edge designs for high-end projects, including shopping malls, mixed-use developments, and office buildings in Hong Kong, China, and Southwest Asia.

In 2022, upon her return to Bulgaria, Irena established her own practice, IP Studio. Since then, she has been working on multiple projects and collaborations, bringing her multicultural experience and background to build unique creative narratives for the studio’s projects. With a passion for design, creativity, and sustainability, Irena approaches every project uniquely, from research to completion.

She’s also a co-founder of CHERGA – Bulgarian Design Group, promoting Bulgarian design abroad and organizing the first Bulgarian Design Exhibition in Milan and participating in iSalone Satellite.